SBT MAGIC with a MISSION

Thought provoking three months of thrills & thrives

Thiruvananthapuram: A triumph through the fourteen districts of the state has come to its finale in Thiruvananthapuram, when the magical voyage, SBT MAGIC with a MISSION project targeting the youth and society as a whole. The state wide programme was with the significance of current scenario on vulgar ratio growth in consumption of drug-tobacco-alcohol and Pan Masala. The government’s firm decision to ban the Pan Masala in the state went along with the awareness campaign.

 The mission voyage that spanned over a quarter of the year ran throughout the state against tempts and thirsts of addictions. It was upon a call from the Chief Minister Oommen Chandy on the valedictory function of MISSION 5 DAYS at Kochi, the different government departments and Magic Academy along with State Bank of Travancore took up the mission to campaign from north to south and thus the senate hall enchant with magic. The magic of social changes, this time move around with the art of magic placed by Magician Gopinath Muthukad and murmur the manthra of self commitments.

“This government has never been in reverse gear to act against the catastrophe of tobaccos and Pan Masala. Muthukad’s magical campaign tells us the influential truths and figures of addictions through a list of theme oriented items. This is on one hand. On the other end we took the decision to ban the Pan Masala.” Chief Minister Oommen Chandy stated in his inaugural address of the culmination programme. “The government will be with its full fledge for the proposed project of Academy and Muthukad aiming the campuses”, he added.

The culmination ceremony started with an introductory talk of Magician Gopinath Muthukad, the Key performer and Executive Director of Magic Academy where Speaker of Legislative Assembly G Karthikeyan presided. Opposition leader V S Achyuthananthan was the Chief Guest of the function. Deputy Speaker N Sakthan and State Bank of Travancore Chief General Manager M C Jacob delivered felicitation speeches. Minister for agriculture K P Mohanan also present on the stage. Minister of Excise K Babu welcomed and A Ajith Kumar, the secretary of Taxes Department who is in charge of Excise Commissioner thanked.

THE FOOT STEPS OF SBT MAGIC WITH A MISSION

Kasaragode

Magician Muthukad voiced out through the art of magic, against the catastrophic results of drugs and alcohols at Kanjangad Durga Higher Secondary School. Message affluent magical programmes lasted for more than two hours enthralled the entire audience and made them to take up strive as a commitment in Kasaragode. It was a strong call from the magician and the government through SBT MAGIC with a MISSION to the addicted ones and the promising youths.

The minister for agriculture K P Mohanan turned himself as a magician to inaugurate the programme while E Chandrasekharan M L A takes the chair. District Panachayath President P P Syamala Devi Block Panchayath President A Krishnan, Municipal Chair Person Haseena Thajudeen, Sub Collector Balakiran Jt Excise Commissioner V T Devassya District Information Officer K Abdul Rahman, C Narayanan and Vajreswari addressed at the inaugural meeting.

District collector V N Jithendran welcomed and Excise Deputy Commissioner C C Thomas proposed vote of thanks.

Kannur

The state wide programme designed to spread the message against addiction was in Kannur as part of its voyage. The campaign in resistance to alcohol and drugs was extended throughout state from its first hit in Ernakulam as directed by the Chief Minister.

The two hour long show was performed in association with State Bank of Travancore, Excise Department and Information & Public Relations Department at Dinesh auditorium.

The cruise travels with pop ups to warn with the facts and figures of tragedies in the months of March to June. A P Abdullakutty MLA inaugurated the mission in Kannur whilst the District Panchayath President K A Sarala chaired. State bank of Travancore AGM Vaidyanath and district information officer E V Sugathan spoke on the occasion. Dr Rathan Khelkar, the district Collector made the welcome speech and Deputy Excise Commissioner K Karunakaran delivered vote of thanks.

Wayanad

SBT MAGIC with a MISSION in Sultan Batheri has inaugurated by the District Panchayath President K L Paulose. District collector K Gopalakrishna Bhatt, Batheri Block Panchayath President A S Vijaya, Panchayath President P P Ayub, Nasim Ismail, George Vettikkattil, Assistant Information Officer K S Sowmya, SBT bathery Branch Manager V T Vinod and Deputy Excise Commissioner Muhammed Siyad were present at the district level function.

Kozhikode

Magical Cruise against the dramatic misinterpretation of life’s goodness to addictions of alcohols clutched the crowd in town. Muthukad’s magical alertness was beyond the thrills, to encourage the society to purity. It was as part of the Lahari Vimuktha Keralam project of state government and in association with Excise Department and I & PRD.

Screaming of the youth was appalling to one and all in the Gujarati Hall of Kozhikode, where the SBT MAGIC with a MISSION was staged.

M K Raghavan MP has inaugurated the mission programme in the district and District Panchayath President Kanathil Jameela predide the meeting prior to the awareness programme through magic. Counselors K P Abdulla Koya, P Kishan Chand, Excise deputy Commissioner T Sathishkumar, SBT DGM Keshav Kumar, V T Devassya, D Sali, Khadar Palazhi, Prof K ravindran and K P Salim Babu delivered speeches. District collector K V Mohankumar welcomed and C Muhammed delivered vote of thanks.

Malappuram

Empowering messages spread wide over the city in Malappuram district through the SBT MAGIC with a MISSION, anti alcoholic awareness programme held at The Thirur Municipal Town Hall. MISSION highlighted a spot oath taking segment by the entire mass in the hall. The programme was such effective to prove the significance of magic in mass communication, according to the local organizers of excise department and district authorities.

Abdu Rahman Randathani MLA and C Mammootty MLA were the key personalities to direct and demonstrate with the public representation for the programme and they have presided and inaugurated respectively.

Municipal Chair Person K Safiya honoured magician Gopinath Muthukad with a memento of appreciation. Dy SP K Salim, RDO K Gopalan, SBT Manager Mathai Andrews, alcohol prevention cell coordinators Adv Sujatha Varma, Khadeeja Nargese , ADM N K Antony and Excise asst commissioner P Jayarajan delivered felicitation.  

Palakkad

State government’s venture to use the ‘skill and thrill’ of the art of magic turned to the second phase and its state level launch done at Palakkad.  Gopinath Muthukad performed for an awareness campaign of Excise Department and Information & Public Relations Department with the support of State Bank of Travancore.

            The campaign had its launch with a special curtain raiser programme in which the district collector disappeared on the stage. K V Mohankumar, the district collector reappeared from a model of the book named “Ezhamindriyam”, written by him.

The gathered audience vowed to not to consume and to work for the strive against alcohol and tobacco. T N Kandamuthan, districyt Panchayath President chaired and K Achyuthan M L A inaugurated the function in Palakkad. Deputy excise commissioner K R Jayan, Municipal Chairman A Abdul Khuddoos, State Bank of Travancore AGM Sasidharan Pillai, S Ravindran, T A Padmakumar, P K Muhammadali and V Ajithlal also marked their presence.

Thrissur

Magic Academy’s expedition made tremendous impact in the district of Thrissur. Wonders of magic and manifestation of addiction made the profound feelings to all in the Town Hall of cultural capital.

Magician Muthukad has made the commanding dialogues through magic in SBT MAGIC with a MISSION, the state wide campaign’s Thrissur episode at the Town Hall. Magic was well equipped to reveal the impacts of drugs and alcohols. Minister for Co-operation C N Balakrishnan was there at the function as chief of guests and to inaugurate. Therambil Ramakrishnan MLA presided. Thrissur Mayor I P Paul district Panchayath president K V Dasan, deputy mayor Adv Subi Babu, Additional Excise Commissioner P K Suresh excise circle inspector P P Viajayan also attended.

Ernakulam

Magical campaign in Ernakulam was most impressive with its five day composite of variety programmes. In addition to the staging of magical messaging, workshops and seminars with prominent figures and experts were configured to reach the promising teenage students from different institutions. The edutainment segment of mission catered the youths, especially the delegates from schools and colleges to make them the resource persons to go into the society.

‘State neither has any policy nor plans to have one that encourages the use of alcohol’ stated by the Chief Minister of the state Oommen Chandy on his inaugural speech of the district level programmes valedictory function. 

The function was presided over by MLA, Hibi Eden. Minister for excise, K. Babu gave anti-drug message. In an oath-taking led by famous film maker Siddiq, chief architect of the mission, Gopinath Muthukad explained the objectives upheld. District collector, P.I. Sheikh Pareeth, Corporation Mayor, Tony Chammani, Member Secretary of the KSYWB, N. Madhusudanan Asari and Joint Commissioner of Excise, M.A. Francis spoke on the occasion.

Marking the lane of statewide magical mission for gathering public awareness against the consumption of alcohol, drug and tobacco was commenced in city’s Town Hall. The mission is chiefly focused at instilling right thoughts for bright future for the youth.

Idukki

Liquor level kept rising though the glasses were replaced by bigger ones! The same quantity of the liquor filled in a small glass marked the vigorous hiking in level.  The public gathered to witness the awareness programme in Thodupuzha, Idukki district were shocked with the symbolic presentation of rising alcohol influence.

Every moment of the magical programme was strong enough to make the entire audience stand still. P J Joseph, the minister for water resources made the surprise visit to encourage the programme in his constituency.

T J Joseph, the municipal chairman of Thodupuzha presided and Roshy Augustine, MLA inaugurated the district level campaign in the district. The district information officer P S Rajasekharan, State bank of Travancore manager Ajith John, Asst excise Commissioner Salim Kumar and Excise C I Abu Abraham were also present on the occasion.

Kottayam

Alcohol is simply toxic according to Vasudevan, an audient being selected from the mass by throwing the disc to have the random selection. He has caught the disc to place his comments on the canvas. He was not alone to post against alcohol. A pre-written canvas folded and kept earlier in a locked box was identical to the newly written with public’s comments, when it was opened by the district Panchayath President Radha V Nair witnessing coagulate audience.

The SBT MAGIC with a MISSION programme organized as part of state-wide move with gracious guidance of social and political leaders was staging at Kottayam Mamman Mappila Hall has warned the society about newer trends in being addicted.

Rather than murmuring, a strong messaging was indeed very much required in the present scenario according to District Collector Mini Antony who has taken the lead in organizing the district level programme in Kottayam. 

With the support of the Kerala’s own banking partner State Bank of Travancore, who are involved in social concerns with corporate social responsibility Government of Kerala organized the state-wide mission through magic for mass communication.

Municipal Chairman Sunny Kalloor, SBT Regional Manager Rajendra Kumar, Excise Assistant Commissioner P K Manoharan and District Information Officer Abdul Rasheed were other dignitaries attended and regulated the programme.

Alappuzha

‘Quote the quoting of the suffered and sacrificed’ was the theme of SBT MAGIC with a MISSION, the anti addiction campaign in Alappuzha district, where magician Gopinath Muthukad effectively conveyed the awareness messages to mass assembled at Chengannur IHRD engineering college. A mission inspiring to say ‘bye’ to addictions of alcohol, drug and tobacco voyaged in Alappuzha district and the district level programme held at Chengannur.

The story of an addicted youth, Sathyapalan was narrated to detail the changeover in life. It was quite apt to highlight the destruction through addiction. All it brought to the awareness programme through magic. Youngsters used to get into the addictions mostly for fun and friends. The viewers turned wordless while witnessing the same Sathyapalan transformed to skeleton on the stage.

Chengannur MLA P C Vishnunath inaugurated the function while Additional District magistrate K P Thampi presided over. Municipal Chair Person Suja John, Excise Deputy Commissioner P V Muralikumar, District Information Officer P R Roy, Excise C I Suresh B, State Bank of Travancore AGM K S Rajagopal, Kunjoonjamma Parambathur, K Shibu Rajan, T K Narayanan Nair, Molis Thomas, K S Gopalakrishna Kurup, Vilasini Karunakaran and KSESA district president Prasad Mathew were also present on the occasion.

Pathanamthitta

A drunkard who appeared surprisingly to the anti-alcoholic awareness session was noticed by the magician Gopinath Muthukad. It was at the district level campaign held at Pathanamthitta in association with different governmental organizations and district governance. The youth who heavily drunk and came to the programme was a question and subject of the awareness programme through magic. The spot sample finally surrendered to the conceptual dedication of the magician and team and committed to give up the habit immediately.

While district Panchayath President Babu George presided over the inaugural function, Pathanamthitta MLA K Sivadasan Nair inaugurated the district segment of SBT MAGIC with a MISSION in town. Municipal chairman A Suresh Kumar, Counselors K Jasimkutty, Sugnadha Sudhakaran, SBT AGM V A Mathukutty, Assistant District Magistrate H Salim Raj and Assistant Excise Commissioner K V Lalkumar also addressed the gathering.

Kollam

Magic on demand was made by the magician Gopinath Muthukad on the programme of SBT MAGIC with a MISSION in the district to set ahead for the Kollam district. P G Thomas, the district collector was proposing to have dedicated theme through magic for the district. The district engaged with its own mission against tobacco by a collective move lead by the district authorities is preparing to declare Kollam a ‘tobacco-free district’.

In front of the thick packed audience in the C Kesavan Memorial Town Hall in Kollam Magician Muthukad presented variety of magic items to convey the calamities of tobacco and alcohol addiction. He has briefed the way it come to one for the first time and how it penetrate to the body and life. The youths are mostly being targeted by the ‘companies’ and ‘colleagues’ and once it collapse the person and family, society starts cornering them to keep aside.

The MISSION in Kollam inaugurated by the Minister for Labor Affairs Shibu Baby John while district collector P G Thomas, district information Officer N P Santhosh, ADM O Raju, Excise Deputy Commissioner Thomas K Abraham, Balraj, Thahasildar Girija and SBT AGM Mathew Tharakan  were present on the stage.