New Delhi: “In Kerala, Election commission involved the State’s most celebrated magician Gopinath Muthukad to package our education in his greatly entertaining format. I am happy to inform you that the results were even higher in terms of Voter participation, as evident from the historical voter turnout witnessed” the chief election commissioner of India S Y Quraishi stated in his valedictory address here at 5th International Entertainment Conference. He was referring to the election awareness magical programme of Magic Academy titled as “We the People”.
According to the CEC, "Edutainment" is the best response of present times for making cognitive, physical, emotional and social development faster and smoother.
“Entertainers hold sway over people’s minds, whether one admits or not. Encouraged by our previous achievements, entertainers in Assam, West Bengal, Tamil Nadu, Puducherry and Kerala to advance voters education, not only for turnout, but also for ethical voting, that is to reject inducements and bribes as a consideration” he added.