Monday, 12 November, 2007

Magic through the corporate coridors

Future of magic proves to be ever-blossoming

Kolkata: A retrospective after 30 days of the sixty-day Vismay Swaraj Yatra, shows conspicuous caliber of magical art in successfully carrying to the masses, the messages of corporate giants, Life Insurance Corporation of India (LIC) and Union Bank of India (UBI).
Both LIC and UBI are among the principal sponsors of the Yatra, besides Ministry of Defence and Nehru Yuva Kendra Sangathan.
‘Fortune Plus’, the best product of LIC and ‘Good people to bank with’, the slogan of UBI are promoted in a magical way during Vismay Swaraj Yatra performances.
The LIC Fortune Plus magic ends with the magician’s advice to immediately contact the nearest LIC agent for buying the profitable product.

UBI magic has the message that your money is safe with the branches of the UBI.
Besides LIC and UBI, co-sponsoring the event are State Bank of Travancore and Federal Bank. Earlier the Kerala part of the voyage was also supported by the Kerala State Co-operative Bank.
When magic as a medium sends such a strong message in promoting two developmental icons of India, it implies the happy fact that the art of magic is never dying but blooms into new colours.

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